Ecological cleaning brand, Ecover sponsors The Blue Mile
What started as a simple idea to connect people with the environment has been given a shot in the arm as ecological super brand, Ecover invest in Sport Environment’s mass participation event, The Blue Mile – Race for the Environment. The event was launched in 2010 by round the world yachtsman, Conrad Humphreys and encourages people to raise money for environmental charities by undertaking a mile in, on or under the water. Ambassadors from all over the world have pledged to do a Blue Mile, including the UK’s TV presenters, Steve Backshall and Paul Rose.
